Pandeminin yaralar\u0131n\u0131 sarmaya \u00e7al\u0131\u015fan turizm sekt\u00f6r\u00fcn\u00fc, ge\u00e7ti\u011fimiz aylarda \u00e7\u0131kan orman yang\u0131nlar\u0131n\u0131n da etkiledi\u011fini belirten Yeditepe \u00dcniversitesi Turizm \u0130\u015fletmecili\u011fi B\u00f6l\u00fcm\u00fc Ba\u015fkan\u0131 Do\u00e7. Dr. Murat Y\u00fccelen, sekt\u00f6rde umudun kaybolmamas\u0131 gerekti\u011fini s\u00f6yledi. Turizmin gelece\u011finden \u015f\u00fcphe duyulmamas\u0131 gerekti\u011fini vurgulayan Y\u00fccelen, 27 Eyl\u00fcl D\u00fcnya Turizm G\u00fcn\u00fc kapsam\u0131nda a\u00e7\u0131klamalarda bulundu. Y\u00fccelen, \u201c2019 y\u0131l\u0131nda tarihi rekor k\u0131rm\u0131\u015ft\u0131k. 2020 y\u0131l\u0131nda ise ciddi s\u0131k\u0131nt\u0131lara d\u00fcnya da, biz de girdik. Turizm gelirlerimiz yakla\u015f\u0131k y\u00fczde 65 oran\u0131nda azald\u0131. Bu y\u0131l da, 2020 ile benzer oranda bir gelir ve ziyaret\u00e7i \u00f6ng\u00f6r\u00fcs\u00fc s\u00f6ylenebilir. 2020 \u00f6ncesi rakamlara ancak 2023\u2019te belki yakla\u015fmaya ba\u015flayabiliriz. \u00d6n\u00fcm\u00fczdeki y\u0131l da koronavir\u00fcs sorununun \u00e7\u00f6z\u00fclece\u011fini s\u00f6ylemek \u00e7ok g\u00fc\u00e7. Tamamen \u00e7\u00f6z\u00fcl\u00fcp \u00e7\u00f6z\u00fclmeyece\u011fini bilmiyoruz. Anl\u0131k tepkiler ve stratejilerle ekonomimizi korumaya \u00e7al\u0131\u015f\u0131p daha iyi \u015feyler yapmaya \u00e7al\u0131\u015f\u0131yoruz. 2023\u2019ten \u00f6nce ciddi bir d\u00fczelme olaca\u011f\u0131n\u0131 s\u00f6ylemek zor gibi g\u00f6r\u00fcl\u00fcyor. 2022\u2019de bizim i\u00e7in dengeli toparlanma s\u00fcreci olarak ge\u00e7ebilir\u201d diye konu\u015ftu.<\/p>\n
STRATEJ\u0130LER GEL\u0130\u015eT\u0130RMEK GEREK\u0130YOR<\/strong><\/p>\n Sekt\u00f6rde s\u0131k\u0131nt\u0131 ya\u015fayan \u015firketlerin yan\u0131 s\u0131ra sezonu \u00e7ok iyi kapatanlar\u0131n da oldu\u011funa vurgu yapan Do\u00e7. Dr. Y\u00fccelen, \u201cBusiness oteller ve \u015fehir i\u00e7i otellerde ciddi bir doluluk oran\u0131 yakalad\u0131k ama bu da k\u00e2fi gelmiyor. Bizim \u015firketlerimizin finansal, insan kaynaklar\u0131 y\u00f6netimi ve pazarlama stratejileri a\u00e7\u0131s\u0131ndan gelece\u011fe haz\u0131rlanmalar\u0131 i\u00e7in stratejiler geli\u015ftirmemiz gerekiyor. Ge\u00e7mi\u015fe de\u011fil gelece\u011fe bakmal\u0131y\u0131z. Turizm tart\u0131\u015fmas\u0131z bi\u00e7imde \u00fclkemizin ilk 3 gelir kayna\u011f\u0131ndan biri. Kendinin yan\u0131 s\u0131ra direkt ya da dolayl\u0131 olarak en az 1,5 d\u00fczine kadar sekt\u00f6r\u00fc besleyen ve ciddi istihdam kayna\u011f\u0131 olan bir sekt\u00f6r\u201d ifadelerini kulland\u0131.<\/p>\n PAKET TURLAR PAZARLIK G\u00dcC\u00dcN\u00dc AZALTIYOR<\/strong><\/p>\n Hizmet al\u0131c\u0131lar\u0131 \u00e7e\u015fitlendirmenin \u00e7ok \u00f6nemli oldu\u011funu ifade eden Do\u00e7. Dr. Y\u00fccelen, paket turlar hakk\u0131nda g\u00f6r\u00fc\u015flerini \u015fu s\u00f6zlerle aktard\u0131:<\/p>\n \u201cBaz\u0131 fiyat tabanlar\u0131 koymam\u0131z laz\u0131m. Bir odam\u0131z\u0131 minimum \u015fu fiyata sat\u0131yoruz demek gerekiyor. Maalesef, bize ne fiyat verilirse biz o fiyat\u0131 kabul ediyoruz. Yeter ki dolu olsun, \u00f6n\u00fcm\u00fcz\u00fc g\u00f6relim mant\u0131\u011f\u0131 var. H\u00e2lbuki bizim rakiplerimiz diyebilece\u011fimiz Yunanistan, H\u0131rvatistan, \u0130talya, \u0130spanya gibi \u00fclkelerin b\u00f6yle bir derdi yok. Onlar paket turlar\u0131 \u00e7ok nadir kullan\u0131yor. Bunlar, hizmet verenin pazarl\u0131k g\u00fcc\u00fcn\u00fcn y\u00fcksek oldu\u011fu \u00fclkeler. \u00dclkemizin turizm potansiyelini de\u011ferlendirmek \u00e7ok derin ve engin bir konu.\u201d<\/p>\n \u201cT\u00dcRK\u0130YE\u2019DE TUR\u0130ZM YALNIZCA \u2018DEN\u0130Z\u2019 DE\u011e\u0130L\u201d<\/strong><\/p>\n Do\u00e7. Dr. Y\u00fccelen, T\u00fcrkiye\u2019de \u00e7ok fazla turizm \u00e7e\u015fidi oldu\u011funu ve yaln\u0131zca \u201cdeniz, kum, g\u00fcne\u015f\u201d \u00fc\u00e7l\u00fcs\u00fcnden ibaret olmad\u0131\u011f\u0131n\u0131 hat\u0131rlatt\u0131.<\/p>\n Tarih, k\u00fclt\u00fcr, arkeoloji potansiyeline sahip, T\u00fcrkiye\u2019yle kar\u015f\u0131la\u015ft\u0131r\u0131labilecek ba\u015fka bir yer olmad\u0131\u011f\u0131n\u0131 s\u00f6yleyen Y\u00fccelen, \u201c Turizmde tan\u0131t\u0131m \u00e7ok \u00f6nemli ve bunu etkin yap\u0131yoruz. T\u00fcrkiye, \u0130stanbul, Mu\u011fla dedi\u011finiz zaman herkes zaten tan\u0131yor. D\u00fcnyan\u0131n \u00f6b\u00fcr ucundaki insanlar biliyor. Tan\u0131t\u0131m a\u00e7\u0131s\u0131ndan daha agresif olup harcama yapaca\u011f\u0131m\u0131za o enerjimizi daha etkin ve pazarl\u0131k g\u00fcc\u00fcm\u00fcz\u00fc art\u0131racak yani fiyatlar\u0131m\u0131z\u0131 y\u00fckseltecek t\u00fcrden \u00e7al\u0131\u015fmalara, stratejilere y\u00f6nlendirmeliyiz. T\u00fcrkiye\u2019ye bir kere gelen sonras\u0131nda ikinci, \u00fc\u00e7\u00fcnc\u00fc kez geliyor. Bizim Almanlara, \u0130ngilizlere tan\u0131tmaya ihtiyac\u0131m\u0131z yok\u201d dedi.<\/p>\n SEKT\u00d6R\u00dcN GELECE\u011e\u0130NDEN \u015e\u00dcPHE ETMEYE GEREK YOK<\/strong><\/p>\n Turizmin bacas\u0131z sanayi oldu\u011funu vurgulayan Y\u00fccelen, \u201cGen\u00e7lerimize iyi yat\u0131r\u0131mlar yapt\u0131k, sekt\u00f6r\u00fcm\u00fcze \u00e7ok de\u011ferli gen\u00e7ler, y\u00f6neticiler yeti\u015ftiriyoruz. Buna devam etmemiz gerekir. Sekt\u00f6r\u00fcn gelece\u011finden \u015f\u00fcphe duymamam\u0131z gerekiyor. \u015e\u00fcphelenecek hi\u00e7bir \u015fey yok bug\u00fcnleri ve s\u0131k\u0131nt\u0131lar\u0131 elbet atlataca\u011f\u0131z. Her d\u00fc\u015f\u00fc\u015f\u00fcn bir y\u00fckseli\u015fi var. Orta ve uzun vadede sekt\u00f6r\u00fcm\u00fcz her zaman de\u011ferini, \u00f6nemini ta\u015f\u0131yacak\u201d ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":" Koronavir\u00fcs nedeniyle d\u00fcnyada al\u0131nan tedbirlerden en \u00e7ok etkilenen sekt\u00f6rler aras\u0131nda yer alan turizmle ilgili de\u011ferlendirmede bulunan Turizm \u0130\u015fletmecili\u011fi B\u00f6l\u00fcm\u00fc Ba\u015fkan\u0131 Do\u00e7. Dr. Murat Y\u00fccelen, \u201c2020 \u00f6ncesi rakamlara ancak 2023\u2019te belki yakla\u015fmaya ba\u015flayabiliriz, 2022\u2019de bizim i\u00e7in dengeli toparlanma s\u00fcreci olarak ge\u00e7ebilir. Turizmde tan\u0131t\u0131m \u00e7ok \u00f6nemli ve biz bunu etkin yap\u0131yoruz\u201d dedi.<\/p>\n","protected":false},"author":6,"featured_media":4249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[85,1168,993],"class_list":["post-4247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turkiye","tag-koronavirus","tag-turist","tag-turizm"],"_links":{"self":[{"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/posts\/4247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/comments?post=4247"}],"version-history":[{"count":1,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/posts\/4247\/revisions"}],"predecessor-version":[{"id":4250,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/posts\/4247\/revisions\/4250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/media\/4249"}],"wp:attachment":[{"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/media?parent=4247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/categories?post=4247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/tags?post=4247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}