T\u00fcrkiye\u2019de yakla\u015f\u0131k her 10 evden birinde evcil hayvan beslendi\u011fini ifade eden Sel\u00e7uk \u00c7etin, \u201cAdeta ailenin bir ferdi olarak g\u00f6r\u00fclen evcil hayvanlar i\u00e7in sunulan \u00fcr\u00fcn ve hizmetler s\u00fcrekli geli\u015ferek dev bir pazar olu\u015fturdu. Her y\u0131l artarak b\u00fcy\u00fcyen pazar\u0131n 2023 y\u0131l\u0131nda 1 milyar dolar\u0131 ge\u00e7mesi bekleniyor. Hayvanlar i\u00e7in mama, yem, kum, oyuncak, kozmetik ve bak\u0131m \u00fcr\u00fcnleri, sa\u011fl\u0131k, temizlik \u00fcr\u00fcnleri yan\u0131 s\u0131ra \u00f6zel k\u0131yafetler, sigorta, otel ve kuaf\u00f6rl\u00fck gibi bir\u00e7ok farkl\u0131 alanda \u00e7e\u015fitli \u00fcr\u00fcn ve hizmetler sunuluyor\u201d diye konu\u015ftu.<\/p>\n
\u201cSEKT\u00d6R PANDEM\u0130 D\u00d6NEM\u0130NDE B\u00dcY\u00dcD\u00dc\u201d<\/strong><\/p>\n Petzoo fuar\u0131n\u0131n organizat\u00f6r\u00fc Ulusal Fuarc\u0131l\u0131k Genel M\u00fcd\u00fcr\u00fc Sel\u00e7uk \u00c7etin, sekt\u00f6r\u00fcn her y\u0131l b\u00fcy\u00fcyen pazar hacmine dikkat \u00e7ekerek \u201cT\u00fcrkiye’de 10 evden birinde kedi, k\u00f6pek, ku\u015f, bal\u0131k ve buna benzer hayvan besleniyor. Evdeki dostlar\u0131m\u0131z ailenin bir par\u00e7as\u0131. Dolay\u0131s\u0131yla onlara y\u00f6nelik \u00fcr\u00fcn ve hizmetler mutlak bir ihtiya\u00e7 haline geldi. S\u00fcrekli b\u00fcy\u00fcme e\u011filiminde olan bu pazar, art\u0131k milyarlar dolarlarla ifade edilen b\u00fcy\u00fck bir sekt\u00f6r haline geldi. Pandemi s\u00fcrecinde bir\u00e7ok i\u015f kolu zor durumda kal\u0131rken tersine en \u00e7ok b\u00fcy\u00fcyenlerden biri evcil hayvan \u00fcr\u00fcnleri sekt\u00f6r\u00fc oldu. T\u00fcrkiye pet \u00fcr\u00fcnleri ve hizmetleri pazar\u0131 y\u0131ll\u0131k b\u00fcy\u00fcme ortalamas\u0131 yakla\u015f\u0131k y\u00fczde 15 civar\u0131ndayken bu oran pandemi d\u00f6neminde y\u00fczde 50 ye kadar \u00e7\u0131kt\u0131\u201d dedi. \u00c7etin bu durumun nedenini, \u201cPandemi d\u00f6neminde evcil hayvanlar\u0131yla daha \u00e7ok vakit ge\u00e7irme durumunda kalan insanlar onlar\u0131n ihtiya\u00e7lar\u0131na odakland\u0131lar” \u015feklinde a\u00e7\u0131klad\u0131.<\/p>\n \u201cT\u00dcRK\u0130YE ARTIK \u0130HRACAT\u00c7I \u00dcLKE\u201d<\/strong><\/p>\n \u201cArt\u0131k evcil hayvanlara dair her t\u00fcrl\u00fc \u00fcr\u00fcn ve hizmet T\u00fcrkiye\u2019de \u00fcretilebiliyor\u201d diyen \u00c7etin \u201cGe\u00e7mi\u015fte neredeyse tamam\u0131 yabanc\u0131 markal\u0131 ithal \u00fcr\u00fcnlere ba\u011f\u0131ml\u0131 olan T\u00fcrkiye pazar\u0131nda yerli \u00fcr\u00fcn ve hizmetler hakimiyet kurdu. Hatta yurt d\u0131\u015f\u0131nda da s\u00f6z sahibi olmaya ba\u015flad\u0131. T\u00fcrk evcil hayvan \u00fcr\u00fcnleri sekt\u00f6r\u00fc her ge\u00e7en g\u00fcn teknoloji ve tesis yat\u0131r\u0131ml\u0131lar\u0131n\u0131 artt\u0131rarak geli\u015fmeye devam ediyor ve art\u0131k 60\u2019tan fazla \u00fclkeye ihracat yapan firmalar\u0131m\u0131z var. Yak\u0131n gelecekte marka \u00fclke haline gelece\u011fimize, b\u00fcy\u00fck bir end\u00fcstri olaca\u011f\u0131m\u0131za inan\u0131yorum\u201d ifadelerini kulland\u0131.<\/p>\n PETZOO EURAS\u0130A A\u00c7ILI\u015e \u0130\u00c7\u0130N G\u00dcN SAYIYOR<\/strong><\/p>\n \u201c2021\u2019de sekt\u00f6r\u00fcn ve t\u00fcm hayvan dostlar\u0131n\u0131n dikkatini \u00e7ekmeyi ama\u00e7l\u0131yoruz\u201d diyen \u00c7etin sekt\u00f6r\u00fcn geli\u015fimi a\u00e7\u0131s\u0131ndan fuar\u0131n lokomotif i\u015flevi g\u00f6rd\u00fc\u011f\u00fcn\u00fc vurgulayarak \u015fu ifadeleri kulland\u0131:<\/p>\n \u201cUlusal ve uluslararas\u0131 evcil hayvan \u00fcr\u00fcnleri sekt\u00f6r\u00fcn\u00fcn bir araya gelmesini sa\u011flayan bulu\u015fma noktas\u0131 Petzoo, pazar b\u00fcy\u00fctme, sekt\u00f6r\u00fc geli\u015ftirme, ihracat\u0131 artt\u0131rma odakl\u0131 bir organizasyon. Uzun y\u0131llard\u0131r s\u00fcren yay\u0131n ve fuar \u00e7al\u0131\u015fmalar\u0131m\u0131zla 2019 y\u0131l\u0131nda 45 \u00fclkeden T\u00fcrkiye\u2019ye ziyaret\u00e7i \u00e7ekmeyi ba\u015farm\u0131\u015ft\u0131k. Uzun vadede Avrasya b\u00f6lgesinin en \u00f6nemli organizasyonu olarak k\u00fcresel pazarda T\u00fcrkiye marka alg\u0131s\u0131n\u0131 y\u00fckseltmek amac\u0131nday\u0131z. T\u00fcrkiye\u2019de evcil hayvan sahiplili\u011finin art\u0131\u015f\u0131na ve hayvan sa\u011fl\u0131\u011f\u0131na da ayr\u0131ca katk\u0131da bulunuyoruz. Bu anlamda da fuar ve yay\u0131nlar\u0131m\u0131z t\u00fcketicinin profesyonel bak\u0131m ile tan\u0131\u015fmas\u0131, geli\u015fmeleri takip edebilmesi a\u00e7\u0131s\u0131ndan da \u00e7ok \u00f6nemli.\u201d<\/p>\n Kedi, k\u00f6pek, ku\u015f, bal\u0131k benzeri bir\u00e7ok evcil hayvan t\u00fcr\u00fcne dair en yeni \u00fcr\u00fcn ve hizmetlerin sergilenece\u011fi fuarda mama, yem, oyuncak, kozmetik, bak\u0131m \u00fcr\u00fcnleri, destekleyici sa\u011fl\u0131k \u00fcr\u00fcnleri, kum, akvaryum, temizlik \u00fcr\u00fcnleri, \u00f6zel k\u0131yafetler ve aksesuarlar hayvan sahiplerinin be\u011fenisine sunulacak. Hayvan dostlar\u0131 kedi, k\u00f6pek yar\u0131\u015fmalar\u0131, \u00e7e\u015fitli showlar, evcil hayvan defileleri, \u0131rk yar\u0131\u015fmalar\u0131, pet kuaf\u00f6rleri yar\u0131\u015fmas\u0131 ve derneklerle federasyonlar\u0131n d\u00fczenleyece\u011fi \u00f6zel etkinliklerle rengarenk g\u00f6r\u00fcnt\u00fclere sahne olmas\u0131 bekleniyor. Uluslararas\u0131 Evcil Hayvan \u00dcr\u00fcn Malzeme ve Aksesuar Tedarik\u00e7ileri Fuar\u0131 Petzoo Eurasia, 21-24 Ekim tarihlerinde 4 g\u00fcn boyunca 11.00-19.00 saatleri aras\u0131nda \u0130stanbul Fuar Merkezinde ziyaret edilebilecek.<\/p>\n","protected":false},"excerpt":{"rendered":" Uluslararas\u0131 Evcil Hayvan \u00dcr\u00fcn Malzeme ve Aksesuar Tedarik\u00e7ileri Fuar\u0131 Petzoo Eurasia, 21-24 Ekim\u2019de \u0130stanbul Fuar Merkezi\u2019nde ger\u00e7ekle\u015fecek. Pet \u00fcr\u00fcnleri pazar\u0131n\u0131n d\u00fcnya genelinde yakla\u015f\u0131k 300 milyar dolar\u0131n \u00fcst\u00fcnde oldu\u011funu ve T\u00fcrkiye\u2019nin toplam hacminin 1 milyar dolar s\u0131n\u0131r\u0131na yakla\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yleyen Petzoo fuar\u0131n\u0131n organizat\u00f6r\u00fc Ulusal Fuarc\u0131l\u0131k Genel M\u00fcd\u00fcr\u00fc Sel\u00e7uk \u00c7etin, \u201cS\u00fcrekli b\u00fcy\u00fcme e\u011filiminde olan bu pazar art\u0131k milyarlar dolarlarla ifade edilen b\u00fcy\u00fck bir sekt\u00f6r haline geldi\u201d dedi.<\/p>\n","protected":false},"author":6,"featured_media":4476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[1401,1220],"class_list":["post-4474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-istanbul","tag-evcil-hayvan","tag-kedi"],"_links":{"self":[{"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/posts\/4474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/comments?post=4474"}],"version-history":[{"count":1,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/posts\/4474\/revisions"}],"predecessor-version":[{"id":4477,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/posts\/4474\/revisions\/4477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/media\/4476"}],"wp:attachment":[{"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/media?parent=4474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/categories?post=4474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/tags?post=4474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}