Pandemiden bu yana ikinci y\u0131lba\u015f\u0131 yakla\u015f\u0131rken, Aral\u0131k 2020\u2019de d\u00fc\u015f\u00fck seyreden y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015flerinin bu y\u0131l y\u00fcksek olmas\u0131 bekleniyor. PwC\u2019nin k\u00fcresel bir ara\u015ft\u0131rmas\u0131na g\u00f6re, t\u00fcketicilerin y\u00fczde 30\u2019u bu sene y\u0131lba\u015f\u0131 hediyelerine daha fazla b\u00fct\u00e7e ay\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Online PR Servisi B2Press’in y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015flerine dair inceledi\u011fi ara\u015ft\u0131rmalar, al\u0131\u015fkanl\u0131klar\u0131n \u00fclkeden \u00fclkeye fark etti\u011fini g\u00f6steriyor. IPSOS\u2019un Amerika, Avrupa ve Avustralya\u2019da yapt\u0131\u011f\u0131 bir anket \u00e7al\u0131\u015fmas\u0131na g\u00f6re t\u00fcketicilerin y\u00fczde 39\u2019u y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015fini tamamlad\u0131 ya da tamamlamak \u00fczere. Her 10 ki\u015fiden 2\u2019si de bir \u00f6nceki y\u0131la k\u0131yasla daha fazla son dakika al\u0131\u015fveri\u015fi yapaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Rakamlar ABD vatanda\u015flar\u0131n\u0131n y\u00fczde 23\u2019\u00fcn\u00fcn, Avrupal\u0131lar\u0131n ise y\u00fczde 36\u2019s\u0131n\u0131n y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015fleri i\u00e7in haz\u0131rl\u0131k s\u00fcrecinde oldu\u011funu g\u00f6sterirken, \u0130talya\u2019da ayn\u0131 oran y\u00fczde 15\u2019e d\u00fc\u015f\u00fcyor. T\u00fcrkiye\u2019de ise her 5 ki\u015fiden 3\u2019\u00fc y\u0131lba\u015f\u0131 indirim g\u00fcnlerini bekledi\u011fini belirtiyor.<\/p>\n
T\u00dcKET\u0130C\u0130 \u00d6NCE G\u00dcVEN D\u0130YOR<\/strong><\/p>\n Bas\u0131n b\u00fclteni da\u011f\u0131t\u0131m\u0131nda uzmanla\u015fan B2Press taraf\u0131ndan incelenen ara\u015ft\u0131rma ve anket \u00e7al\u0131\u015fmalar\u0131na g\u00f6re, \u00f6zellikle pandemiden bu yana t\u00fcketicilerin y\u00fczde 76\u2019s\u0131, y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015flerinde \u00e7evreye duyarl\u0131 markalar\u0131 tercih ediyor. Ara\u015ft\u0131rmalar\u0131n \u00f6nceki y\u0131llarda y\u00fczde 70 olarak kay\u0131t alt\u0131na ald\u0131\u011f\u0131 g\u00fcven unsuru ise bu y\u0131l t\u00fcketicilerin y\u00fczde 92\u2019sinin en \u00f6nemli kriteri olarak \u00f6ne \u00e7\u0131k\u0131yor. T\u00fcketiciler sat\u0131n alacaklar\u0131 markalara \u00f6nce g\u00fcvenmek istiyor.<\/p>\n PARA VE HED\u0130YE KARTI REVA\u00c7TA<\/strong><\/p>\n Pandemi boyunca dijital platformlar\u0131n artan kullan\u0131m\u0131yla birlikte t\u00fcketicilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 da ayn\u0131 oranda d\u00f6n\u00fc\u015f\u00fcyor. Online PR Servisi B2Press\u2019in trendler kapsam\u0131nda inceledi\u011fi veriler, bu y\u0131l t\u00fcketicilerin y\u00fczde 57\u2019sinin dijital platformlar \u00fczerinden al\u0131\u015fveri\u015f yapaca\u011f\u0131na i\u015faret ederken, ge\u00e7en y\u0131l bu oran\u0131n y\u00fczde 61\u2019le daha y\u00fcksek olmas\u0131 da dikkat \u00e7ekiyor. \u201cSize ne al\u0131nmas\u0131n\u0131 isterdiniz?\u201d diye sorulan kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 12\u2019si giysi, y\u00fczde 9\u2019u parf\u00fcm, y\u00fczde 6\u2019s\u0131 kitap ve y\u00fczde 4\u2019\u00fc \u00e7ikolata gibi al\u0131\u015f\u0131lm\u0131\u015f cevaplar verirken, dilek listelerine y\u00fczde 19 ile \u201cpara ve hediye kartlar\u0131” s\u00fcrpriz olarak giriyor.<\/p>\n","protected":false},"excerpt":{"rendered":" Y\u0131lba\u015f\u0131 yakla\u015f\u0131yor, al\u0131\u015fveri\u015f planlar\u0131 h\u0131zlan\u0131yor. Online PR Servisi B2Press\u2019in inceledi\u011fi ara\u015ft\u0131rmalara g\u00f6re d\u00fcnyadan t\u00fcketicilerin y\u00fczde 92\u2019si y\u0131lba\u015f\u0131 hediyesi sat\u0131n alacaklar\u0131 markalara g\u00fcvenmek istiyor. T\u00fcrkiye\u2019de ise her 5 ki\u015fiden \u00fc\u00e7\u00fc y\u0131lba\u015f\u0131 indirim g\u00fcnlerini bekliyor.<\/p>\n","protected":false},"author":6,"featured_media":6934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[1773,732,1858,1785,1830],"class_list":["post-6932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-istanbul","tag-alis-veris","tag-avm","tag-guven","tag-marka","tag-yilbasi"],"_links":{"self":[{"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/posts\/6932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/comments?post=6932"}],"version-history":[{"count":1,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/posts\/6932\/revisions"}],"predecessor-version":[{"id":6935,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/posts\/6932\/revisions\/6935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/media\/6934"}],"wp:attachment":[{"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/media?parent=6932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/categories?post=6932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihm.tr\/tr-int\/wp-json\/wp\/v2\/tags?post=6932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}